Push vs Pull Marketing: Which is more effective?
November 29, 2018
The approach to marketing has changed a lot over the years, but one question remains - which is more effective: push or pull marketing?
Influencer Marketing – is it the right move for your business?
September 20, 2018
An influencer is someone with a large online following. An influencer can be anyone, from anywhere, unlike celebrities. Influencer Marketing involves the collaboration of your business with an influencer to promote your brand!
Beginner's Guide to Video Marketing
August 21, 2018
There is a lot of competition online, and when given the choice to read a paragraph of text or watch a 20 second video, your audience will always choose the latter.
Why Start a Blog?
August 14, 2018
Starting a blog is a great move for your business, but the biggest question you need to ask yourself before starting is – why?
How to create a click-worthy email subject line!
August 01, 2018
47% of email recipients decide whether or not to open an email based on subject line alone. Make sure your subject line stands out amongst a sea of unopened, uninteresting emails. Provide your audience with engaging content and make them look forward to receiving your emails!
Top 3 Social Media Trends of 2018
July 18, 2018
Although it may seem tough to keep up, there’s a lot to look forward to in the future of Social Media and how it can change your business’ marketing strategy for the better.
Why Brand Personality is so important!
July 16, 2018
Brand Personality is the association of human characteristics to a brand name. Brand Personality gives the consumer something to relate to and makes them feel like they are dealing with people rather than just a company.
The War on Insecure Sites Continues
September 14, 2017
There are many business reasons to improve the security of your website, including providing better protection of consumer information, improving consumer trust, preserving your business reputation, and preventing certain hacking attempts (i.e. man-in-the-middle attacks). And there are now a few more.
Fail to prepare, prepare to fail…
June 28, 2017
When asking businesses what social media platforms they are on I often get a very ‘chuffed’ response, of Facebook, Twitter and maybe even Instagram. But when I ask them how their activities are tracking in line with their social media strategy, the chuffed persona holts and stares back, a little puzzled.
I don't believe in Search Engine Optimisation
May 28, 2017
When a business owner utters those words (even though it doesn't happen that often these days, but when it does), I find a return to some basic concepts and discussions (and a pinch of Google Analytics magic), helps make an irrefutable case for its importance.